Today, I'm a freelance graphic designer that creates branding and marketing material for a variety of organizations across the nation. I work with them to create highly-focused messages that engage their target audience.
However, as many freelance graphic designers, I started out with a modest beginning. As far back as I can remember, I’ve enjoyed the time and energy it takes to create images that captured my thoughts. I began with pencil sketches of my favorite cartoon characters and doodling the abstract landscape of my youth’s mind. I happily continued until my imagination was sparked even further through education.
I majored in Kinetic Imagery at Virginia Commonwealth University (VCU). This major focused on 3-D animation, video editing and graphic design. It was here that I cultivated a new found interest in influencing my audience. No longer was I creating art just for myself. I began to consider who might look at the work and how it could be interpreted. For me, it was a natural progression to use my previous graphic design experiences to move into marketing.
The Art of Communication
I’ve always been interested in communication. I naturally seek new relationships between differing concepts to help further my understanding of their subtleties. I enjoy finding where something fits into the "big picture".
As a freelance graphic designer, I apply these same methods to finding the bridge between your organization and its audience. What drives them? How do they relate to you?
Often, it comes down to the simple concept of finding the right solution to your customer's problem. As a graphic designer, it's my mission to highlight your most viable solution and present it in a way that engages your audience. This approach applies to the marketing of any product, service or organization. The greatest graphic design successes are achieved through the innovative coupling of solutions with a relevant design based on a knowledge of the target market's needs and trends.